News Summary

• Companies will spend enormous amounts of money trying to create more demand while overlooking what happens when that demand arrives.
• The key to being there and making the most of your leads is to have better availability.
• Being available 24 hours a day, eliminating wait times and connecting with customers and prospects when it matters can pay off in the form of greater customer satisfaction.
• Eighty-eight percent of customers say that good customer service makes them more likely to purchase or use a brand again in the future.
• The flip side of customer satisfaction is stark: If a customer can’t reach you, you’ll likely lose them for good.