News Summary

• Muse for Small Business connects to tools such as Shopify, Slack and QuickBooks.
• It also plugs into work apps such as Slack, Zoom, Notion, Figma and Dropbox.
• With those connections, Muse can draw on a company’s brand, online shop, accounts and customer records.
• Meta introduced Muse on 8 September as a personal assistant that can shop, book travel, send emails, and make payments for users in the US and Canada.
• The initiative aimed at small businesses is part of a broader strategy to generate income beyond advertising.