Meta Eyes Enterprise Spend With Muse for Small Business Launch
News Source : Adweek
News Summary
- The new platform, called Muse for Small Business, connects its agent to software from companies including Asana, Intuit, and Slack.
- It can also link to Meta ad accounts and Facebook profiles.
- The technology allows the roughly 200 million small businesses that operate across the Meta portfolio to use natural language queries to produce detailed answers about their businesses.
- The answers are drawn from the vast corpus of data Meta has gathered about their operations over years of use.
- The new platform is expected to launch later this year.
Meta on Tuesday unveiled an enterprise extension of Muse, the artificial intelligence agent it launched earlier this month, with the aim of tapping into lucrative commercial spending.
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