News Summary

• OpenAI launched ads on its main AI service in February.
• Ads pitching business software to corporate buyers made up the largest category of ad impressions.
• The click-through rate for ChatGPT ads more than doubled from late March to early September.
• Less than half of ad-eligible users have been served an ad at all, a new report says."We're starting to really see some strong outcomes for advertisers who care about performance," OpenAI's CFO said at a Goldman Sachs conference.