The startup trap that kept this longevity app founder stuck
News Source : Business Insider
News Summary
- Brent Franson spent four years building a mental-health app that users liked, but that didn't ultimately work as a business.
- In late 2024, seeing a need for a fresh start, he shut down the app, called Most Days, and discarded the codebase.
- The San Francisco-based staff then shifted their attention to building a consumer-health product called Death Clock.
- The experience reshaped how the longtime early-stage entrepreneur, who sold a prior software company he ran to WeWork, thinks about startups.
Brent Franson is the CEO of Death Clock.Courtesy of Death Clock Death Clock CEO Brent Franson said startups can get stuck in a phase he calls slow failure.
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