Enshittification Has a New Mascot, and Hes Teaming Up With Death in a Hilarious Ad Campaign

Image for article Enshittification Has a New Mascot, and Hes Teaming Up With Death in a Hilarious Ad Campaign
News Source : CNET

News Summary

  • The term “enshittification’ was popularized in 2022 by author and activist Cory Doctorow.
  • The Norwegian Consumer Council’s ads are part of its Breaking Free initiative.
  • The campaign craftily relies on dark humor to detail how enshittification affects everyday life.
  • The videos are also a strikingly accurate commentary on the dismal state of products and gadgets in the digital age..
  • Companies rely on shady advertising tactics and dodge consumer protection rights.
  • Powerful tech companies have poured massive amounts of money into lobbying against right-to-repair laws.
Imagine, if you will, a pale figure of Death, dressed in a black robe holding a scythe, alongside a handsome, lumberjacklooking Nordic fella who goes by the name Enshittificator.

Must read Articles