Enshittification Has a New Mascot, and Hes Teaming Up With Death in a Hilarious Ad Campaign
News Source : CNET
News Summary
- The term “enshittification’ was popularized in 2022 by author and activist Cory Doctorow.
- The Norwegian Consumer Council’s ads are part of its Breaking Free initiative.
- The campaign craftily relies on dark humor to detail how enshittification affects everyday life.
- The videos are also a strikingly accurate commentary on the dismal state of products and gadgets in the digital age..
- Companies rely on shady advertising tactics and dodge consumer protection rights.
- Powerful tech companies have poured massive amounts of money into lobbying against right-to-repair laws.
Imagine, if you will, a pale figure of Death, dressed in a black robe holding a scythe, alongside a handsome, lumberjacklooking Nordic fella who goes by the name Enshittificator.
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