News Summary

• As the creator economy has matured, it’s moved beyond one-off brand deals to pulling creators into the C-suite and onto advisory boards.
• A new phase is underway: getting creators in at the ground floor as angel investors or with sweat equity.
• There are two main avenues creators can take when pursuing the early investor route: angel investing, and sweat equity, where they provide services and labor in exchange for partial ownership.
• The people building the infrastructure around this revenue pathway expect it to grow fast in the coming months.