Mistral buys Paris adtech startup Pimento in its third acquisition of 2026

Image for article Mistral buys Paris adtech startup Pimento in its third acquisition of 2026
News Source : The Next Web

News Summary

  • Mistral AI has acquired Pimento, a Paris-based generative AI company that creates advertising content.
  • The acquisition was first mentioned on Monday by L’Informé, and Mistral confirmed it to AFP the same day, citing a price of “several million euros” Two sources have now shared different numbers for the deal, with one saying Mistral would pay about €3.8 million.
  • On September 8, Mistral announced a Series D round worth €3 billion, giving the company a post-money valuation of over €21 billion.
Mistral AI has acquired Pimento, a Parisbased generative AI company that creates advertising content, as part of its third acquisition this year.

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