Legal AI startup Spellbook hired a new CMO and she has strong opinions on avoiding creepy AI marketing
News Source : Business Insider
News Summary
- Meltem Kuran-Berkowitz is the new chief marketing officer of legal tech startup Spellbook.
- She says AI can be useful in marketing, but not when it impersonates human interaction.
- She wants Spellbook to be the default brand for managing legal contracts.
- The legal tech space is booming, with investors pouring $2 billion into startups in the first half of this year, according to a Crunchbase report.
- The company raised $50 million in Series B funding at a $350 million valuation, led by Khosla Ventures.
Meltem KuranBerkowitz has joined Spellbook as its chief marketing officer.Meltem Kuran Berkowitz Legal AI startup Spellbook has appointed Meltem KuranBerkowitz as its CMO.
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