I thought, Whats more valuable than the family dog? That question became a company with nearly $100M in sales.

Image for article I thought, Whats more valuable than the family dog? That question became a company with nearly $100M in sales.
News Source : Business Insider

News Summary

  • Ken Ehrman is the co-founder and CEO of Halo Collar.
  • He started the company after his niece's dog was hit by a car.
  • His niece had just rescued Ruby the year before, and the dog had become a huge part of the family.
  • The idea had been right there in front of him, but he didn't see it until tragedy struck.
  • It's challenging to design a GPS product that is indoors 90% of the time and can withstand rough-and-tumble use by dogs.
Ken Ehrman created the Halo collar.Courtesy of Ken Ehrman Ken Ehrman created a GPS dog fence after his nieces dog was killed.He uses the product daily with his own dog, Reeses.

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