UK regulator toughens Google choice screen proposals as AI assistants rise

Image for article UK regulator toughens Google choice screen proposals as AI assistants rise
News Source : The Next Web

News Summary

  • The Competition and Markets Authority (CMA) published strengthened proposals on Wednesday.
  • It would require Google to include AI assistants on its Android and Chrome choice screens, provided they meet technical and security criteria.
  • Comments on the new proposals are due by October 9, with a final decision expected by the end of the year.
  • The user choice rules are the last outstanding piece of the package that the CMA proposed in January.
  • It has already imposed publisher controls over AI features on June 3, and fair ranking and data portability requirements on June 17.
The next time a UK Android user is asked to pick a search engine, ChatGPT could be one of the answers.

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