Adtech vet Brian OKelleys startup is pivoting to AI agents and rebranding with a new name

Image for article Adtech vet Brian OKelleys startup is pivoting to AI agents and rebranding with a new name
News Source : Business Insider

News Summary

  • Brian O'Kelley and his cofounder, Anne Coghlan, are renaming their company from Scope3 to Apostra.
  • They describe Apostra as a platform that connects advertisers' AI agents with AI agents representing media sellers.
  • The company says it's working with 40 media partners and has built AdCP adapters for major ad platforms, including Google, Meta, Amazon, Reddit, and ChatGPT Ads.
  • Apostra said it is already running seven-figure campaigns through the system.
Apostra cofounders Brian OKelley and Anne CoghlanFranco Vogt Pivot! Adtech veteran Brian OKelleys Scope3 startup is rebranding.

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