MIPCOM Bets On Creators, Brands & AI As International TV Business Readies For Cannes GetTogether

Image for article MIPCOM Bets On Creators, Brands & AI As International TV Business Readies For Cannes GetTogether
News Source : Deadline

News Summary

  • MIPCOM boss Lucy Smith wants the world to know that October in Cannes is now about more than buying and selling TV programs.
  • Distribution remains the spine of MIPCOM, but as the international TV industry has changed, so has its biggest annual get-together.
  • “We are a marketplace, but it’s not just a buy-and-sell market anymore,” Smith says.
  • A new conference and market will run under the MIP AI Entertainment Forum banner, with Versos and Protégé the partners.
MIPCOM boss Lucy Smith wants the world to know that October in Cannes is now about more than buying and selling TV programs.

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