News Summary

• Goldman Sachs says the mass market for AI agents will be monetized with advertising and subscriptions.
• The attention comes amid Meta's recent launch of Muse, which has brought fresh attention to a new generation of AI software.
• The focus on AI agents has intensified in recent weeks as Meta's AI agent, Muse, climbed to the top of Apple's US App Store free app rankings after its launch.
• It adds to a growing wave of AI agents from OpenAI, Anthropic, and others that can browse the web and complete tasks on users' behalf.