News Summary

• AI is an incredibly powerful tool that enables small business owners to whip up emails, social posts, blog posts, ad campaigns, sales decks, press releases, video scripts, and website copy.
• When clients ask, “What should I let AI write?’ I suggest that they ask a different question: “ How do I use AI without letting it become the voice of my business?” For me, the answer starts with treating AI less like an author and more like a ghostwriter.