News Summary

• Optimizing for AI is now mission critical for small businesses.
• As the founder of a PR firm, I’ve spent a lot of time understanding this problem.
• Large language models (LLMs) like ChatGPT and Claude pull from different datasets.
• It’s impossible to know exactly what data a chatbot pulls from, but there are certain steps you can take to improve your chances.
• The most basic signal is boring and completely free: Make sure your name, address, and phone number are identical everywhere they appear.