News Summary

• Apple's 2029 "Pro" iPhones could adopt thinner and more power-efficient OLED screens.
• The technology, known as Color Filter on Encapsulation (CoE), removes the conventional polarizer from the ‌OLED‌ panel and places a color filter directly on top of its encapsulation layer.
• Samsung first commercialized the technology, which it branded Eco²  OLED, with the Galaxy Z Fold3.
• UBI Research believes the difficulty of maintaining outdoor visibility, viewing angles, contrast, and color accuracy may explain why Apple is reportedly waiting until 2029 to bring the technology to its high-volume conventional iPhone models.