News Summary

• Horwitz is in the business of playing a version of mom for local college students.
• Campus Mom offers “holistic wellness check-ins,” laundry services and sorority recruitment support packages.
• Carrie Eckhardt, the Bama Mama, will clean students’ dorm rooms and check in if parents haven’t heard from their child in a few days.
• She bakes homemade challah, coordinates with the bedbug exterminator, texts photos and updates to faraway parents and doles out recommendations on the best local doctors and landlords.