News Summary

• Samara Boulter, AKA @samaraispinkk, has 6.2 million followers on Twitter.
• In the last three months alone, she has talked about Benefit seven times.
• Those seven times have earned over 32 million views, says Toto Haba, Benefit’s sVP growth and digital transformation.
• The brand has since added Boulters to its gifting list and started building a relationship with her, Haba says.
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