News Summary

• Kroger’s retail media profit grew 24% in the second quarter.
• Media monetization grew 88 basis points over the past year, CEO Greg Foran said.
• E-commerce sales grew 20%, marking the second consecutive quarter of profitable e-commerce growth.
• Kroger included advertising functionality within its AI assistant on the websites and mobile apps of most of its grocery banners, Modern Retail reported last month..
• Retail media is not just an ad in Google or Meta or in a product listing ad, that there are many players that can benefit from association with transactional data, said Drew Cashmore, chief strategy officer for retail media software company Vantage.