News Summary

• State of the Industry report explores how publishers are adapting their audience acquisition, AI search and creator economy strategies.
• As more readers get their news and questions answered directly through AI-generated summaries on a search results page, publishers are feeling the effects of zero-click search.
• More than three-quarters of survey respondents said that audiences have shifted toward summary-first consumption of content, while 61% said direct visits to publisher sites have decreased.
• Only 2% of publishers said they have not observed any meaningful changes in audience behavior due to AI search.