Cutwater is becoming a $1 billion brand by doing the opposite of what everyone else in alcohol is doing

Image for article Cutwater is becoming a $1 billion brand by doing the opposite of what everyone else in alcohol is doing
News Source : Inc.

News Summary

  • Cutwater, one of the fastest-growing brands in the spirits industry, is approaching a major milestone: $1 billion in annual sales.
  • Revenue growth for the ready-to-drink canned cocktails, which come in two dozen different vodka, tequila, whiskey, gin, and r, is fueling the brand's growth.
  • Cutwater is becoming a $1billion brand by doing the opposite of what everyone else in alcohol is doing, the company says.
  • The brand is now available in more than 100 countries.
Cutwater, one of the fastestgrowing brands in the spirits industry, is approaching a major milestone $1 billion in annual sales.

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