News Summary

• Key Takeaways
• 1. Start with customer questions, not marketing channels
• 2. Audit how your company appears in AI answers
• 3. Build a small, citable content core
• 4. Turn your expertise into a company asset
• 5. Treat creators as partners, not placements
• 6. Choose creators for trust and audience fit
• 7. Make every creator program measurable without making it mechanical
• 8. Use AI to increase experimentation, not to manufacture trust
• 9. Put disclosure, consent and rights into the operating model