News Summary

• All models in the lineup will see a uniform price increase of KRW 149,600 (~$111) This move follows Apple's recent strategy of bumping up prices for its latest iPhones compared to their predecessors.
• Distribution networks and retailers are concerned that raising prices in a sluggish economy will further dampen smartphone sales, as consumers hesitate to upgrade to newer devices and hold onto older phones for a little longer.
• Used phone market is also set to improve due to this factor.
• If that happens, the new prices will be as follows: