Why Googles ad business escaped a breakup

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News Source : Digiday

News Summary

  • Brinkema, of the u.s. District Court for the Eastern District of Virginia, ruled the company will answer instead through a string of behavioural remedies.
  • Her written reasoning is sealed for 14 days while both sides check it for anything that shouldn’t be made public.
  • Even Google’s own lawyer conceded during their closing argument that the two sides were “largely aligned’ on behavioral remedies in principle.
  • Where they split was how far self-preferencing bans reach and who gets to see what.
Googles immunity to breakup is starting to feel inevitable.Another attempt to force one has been written off.

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