News Summary

• OpenAI’s ads business is now running at a $1 billion annualised run rate, just six months after launch.
• The milestone comes as OpenAI pushes into Europe with the next stage of its rollout of ads in the ChatGPT app.
• They were launched across 31 markets earlier this month, available through select agency partners early.
• Today (August 31) Beta self-serve access to Ads Manager opens directly to eligible advertisers across those same markets, meaning startups, SMBs and larger brands can build and manage campaigns on the app without going through an agency first.