Bucees Decides The Right Response To Pushback On Its Trademark Bullying Is To Invoke Partisanship

Image for article Bucees Decides The Right Response To Pushback On Its Trademark Bullying Is To Invoke Partisanship
News Source : Techdirt

News Summary

  • Buc-ee's seems to think that any semi-related business that has branding that involves a cartoon animal or in any way references beavers somehow violates its trademark rights.
  • Buc-ee’s has received public pushback for its trademark bullying ways in Missouri, Texas, South Carolina, and most recently Ohio.
  • “I realize that the way we’re supposed to operate in 2026 is to reduce any and all conflict and conversation into some kind of red team, blue team partisanship,” CEO Arch Aplin III said in a video clip posted by Arkansas Gov.

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