Nike brought back a 32year veteran to save the $60B brand. Two years later, its turnaround is still a long, hard slog
News Source : Yahoo Entertainment
News Summary
- Elliott Hill came out of retirement to replace John Donahoe as chief executive of Nike.
- Hill has repaired relationships with wholesalers, curbed the flood of once-hot sneaker styles Nike let saturate the retail market.
- Wholesale has returned to growth, and performance running is showing signs of renewed strength.
- Still, investors remain unconvinced, and the stock market's initial euphoria has long since disappeared.
- "The initial excitement around the appointment has been replaced by a realization that this is a long, hard slog," says Neil Saunders, managing director at GlobalData Retail.
The turnaround takes shape Nikes latest results show that Hills early progress has yet to meaningfully change the companys overall trajectory.
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