News Summary

• Apple warned us back in March that we would begin seeing ads in the company’s Maps app at some point in the summer.
• We first spotted them ourselves yesterday, and the company confirmed that the rollout began in the last few days.
• Within a few weeks, everyone in the US and Canada will be seeing them.
• The company says that privacy is a major focus.
• The only non ad revenue reason I can think for having ad's in Apple Maps is to get more businesses to register their locations in maps.