News Summary

• As customers become more informed and digitally engaged, purchasing decisions are becoming more deliberate, more comparison-led and ultimately more aligned with individual protection needs.
• Nearly 75 per cent of customers on our platform now compare at least three plans before choosing one.
• Customers who compare policies end up paying, on average, at least 20 per cent lower premiums for similar levels of coverage than those who buy without comparison.
• In an industry that still suffers from low awareness and limited product understanding, this comes as a welcome change.