Future of Marketing For the source of Nikes decline, ignore the easy answers

Image for article Future of Marketing For the source of Nikes decline, ignore the easy answers
News Source : Digiday

News Summary

  • The u.s. running equipment market was valued at $12.9 billion last year.
  • Nike hasn’t been able to capitalize on the underlying trend as well as its rivals On, Hoka or Brooks.
  • Nike’s previous “Consumer Direct Offense ” lean into DTC sales, led by former CEO John Donahoe, and its subsequent re-embrace of secondary retailers used up cash and time that could have been invested into each of its marketing muscles.
This Future of Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Friday at 10 a.m. ET.

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