News Summary

• Discord is taking its ads business further down the funnel with its latest ad format, Play Quest+.
• The format lets brands offer players rewards for completing in-game actions, such as finishing a match, completing a tutorial or playing with a friend.
• It marks a shift for Discord from simply putting brands in front of its highly engaged gaming communities to giving advertisers a way to drive — and measure — what those users do next.
• The first Play Quest+ campaign will launch with Electronic Arts’ Battlefield 6 in early September.