News Summary

• Poppi’s social media team pays close attention to TikTok, and followers’ comments, as a barometer of marketing success.
• Marketers pursuing it must adopt “a creator-esque mindset,” said Piet Southey, u.s. managing director at Billion Dollar Boy.
• A survey estimated that 55% of Americans say they post less than they did five years ago.
• Just under half (49%) of British social media users say they actively post on Instagram and Facebook.