News Summary

• Billionaire Bill Gates'daughter Phoebe Gates and Phia co-founder Sophia Kianni reportedly pushed for features that could cause the shopping startup to claim affiliate commissions on sales it did not drive.
• The founders "were aware" of the cookie stuffing practice since December, Bloomberg reported on Wednesday.
• Phia is positioned as a "personal shopping assistant" helping users to discover the lowest prices on a wide range of apparel and fashion accessories.
• The startup used three different cookie stuffing strategies, as per the report.