News Summary

• Bayern continues to look to expand its’ profile.
• Rouven Kasper joined Bayern Munich on 1.
• January, 2026, as the clear favorite for the role of board member for marketing.
• The former VFB Stuttgart employee has gotten to work, though, and has identified which vrious international markets the Bavarians will look to target.
• “Our target markets are clearly defined.
• In the Americas, our focus has so far been on North and Central America, but South America is becoming increasingly exciting,” Kasper explained.