News Summary

• Jon Gray, Blackstone's president and unlikely short-form video star, was leading the pack.
• Gray keeps the videos surprisingly casual, considering he's the heir apparent to a firm that manages more than $1 trillion in assets.
• He usually talks straight to the camera, wearing AirPods and shiny with sweat, which he told me is part of the appeal.
• "It has to feel right.
• It has to be authentic.
• If it becomes overly produced or scripted, I don't think it works," he said.