News Summary

• London-based startup Tilt has built a livestream marketplace where sellers broadcast auctions in real time.
• Buyers interact directly with sellers, ask questions during livestream, and compete against each other in fast-moving auctions.
• The concept is already creating a new class of Gen Z entrepreneurs.
• Tilt joins Whatnot, a California-based livestream shopping app, generating momentum in the u.s. The app's rise reflects a broader shift in social commerce, where entertainment increasingly overlaps with shopping, the founders say.