News Summary

• Small businesses typically budget 2-5% of revenue for marketing.
• The u.s. Small Business Administration also says B2C companies should spend more than B2B companies.
• Automating repetitive tasks can help a small business improve efficiency, personalization, response times, lead nurturing and staff productivity.
• Benefits include presenting a professional, responsive image that rivals big-name competitors and accomplishing more with fewer resources.
• It excels at gathering market data, lead generation, digital content, abandoned cart emails and social media scheduling.