Future of Marketing Briefing Media measurement is becoming an asset in boardroom theater

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News Source : Digiday

News Summary

  • This week’s second-quarter earnings calls featured several big brand bosses pointing to their companies’ ability not just to spend advertising dollars, but spend them well.
  • Starbucks chief Brian Nicol praised his CMO Tressie Lieberman for her marshalling of its $190 million budget.
  • P&G issued a profit warning in January amid falling sales, while the Seattle coffee shop chain has been grappling with a commercial decline.
  • Agency execs say they’re directing their courtship dances towards boardroom seats other than the CMO as they work to secure briefs.
This Future of Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Friday at 10 a.m. ET.

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