News Summary

• Promo credits are old news in digital advertising, used by everyone from Google to Meta to get new advertisers in the door and push existing ones to test new formats.
• Promo credits won’t move the needle as much as those efforts, but they could help — somewhat, at least.
• For OpenAI, the move is another sign that the platform is moving beyond simply expanding ad availability and building out its product, into actively recruiting advertisers to use them.
• OpenAI has set itself an internal target of $2.5 billion in ad revenue for 2026, which it expects will increase 40 times to $100 billion by 2030.