News Summary

• A mascot is a temptation.
• It is cute, memorable, and fun.
• It gives a brand a face and a personality.
• Most startups do not need a mascot.
• Most mascots are a distraction.
• A well-designed mascot requires illustration, animation, and integration.
• It needs to appear consistently across the website, the app, the emails, and the social channels.
• Users expect the mascot to have a personality, a voice, a role.
• If the mascot does not deliver on these expectations, it becomes a liability.