News Summary

• The NBA’s Shadow Photography program puts players on the sidelines with cameras.
• The opt-in experience encourages players to “create original content” and “explore creative passions and career interests beyond basketball,” per the league.
• The program arrives as a growing number of teams and leagues have found social media virality by hosting star athletes for one-off stints as sideline photographers.
• But it also comes as athletes increasingly pursue legitimate media gigs —and creative side hustles more broadly—in parallel to their competitive careers.