News Summary

• Outward Intelligence is a polling company that grew to more than $1 million in revenue.
• The founders chose to self-fund the business rather than raise outside capital.
• Bootstrapping forced them to stay disciplined about hiring, product decisions, and spending.
• Without VC backing, there was no safety net — if the company did not make money, it wouldn't make money — but the founders say that helped sharpen their decisions and reinvest in the business as revenue grew..
• Business Insider verified Outward Intelligence's seven-figure revenue by reviewing its 2025 tax return.