News Summary

• The World Cup is expected to create the largest sports betting market in history.
• The tournament is also a chance for prediction market platforms to tempt bettors away from more established firms.
• BetMGM, for example, has teamed up with former u.s. men’s national team goalkeeper Tim Howard.
• Fanatics recently overhauled its marketing approach, moving from a laser-focus on cost per acquisition to lifetime value (LTV), instead of over‑targeting against narrow behaviors.