As AI scrutiny grows, DUDE Wipes points to supply chain savings and productivity gains
News Source : Digiday
News Summary
- DUDE Wipes has AI tools across the company, reducing man hours in supply chain tasks.
- The company is revamping how the company hires to be less dependent on agencies.
- Similar to the u.s. the ads manager is now widely available in the UK, and is the fifth market where advertisers can access it.
- It can help you free up some brain space when you have a lot on your plate, you can feed Claude, or whatever tool, your general ideas and prompt it to the creative way you’re trying to think about things, and then have it spit back at you things that give you further inspiration.
AI may be facing an ROI reckoning. Brands, agencies and tech vendors alike are starting to face harder questions about whether generative AI can deliver the meaningful business results it promises.
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