Pacsuns CEO breaks down the companys winning strategy to target Gen Z

Image for article Pacsuns CEO breaks down the companys winning strategy to target Gen Z
News Source : Business Insider

News Summary

  • The Pacsun of yesteryear is a lot different from what the brand is doing today, CEO Brieane Olson said.
  • Pacsun is closing in on $1 billion in annual sales in 2025, with revenue growing about 10% each year for the past two years.
  • The company is also in expansion mode, opening new stores across the US and preparing to launch its first international location in Dubai next year.
  • It has partnerships with Selena Gomez's Rare Beauty, Formula 1, and even Live Nation.
Inside the Metropolitan Museum of Arts Great Hall, a violinist played gently in the background.

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