News Summary

• A recent Pew Research study revealed that 41% of health and wellness influencers say they have medical professional backgrounds, with 17% of them working in conventional medicine.
• “Physicians feel the need to have a louder voice right now,” said Joanna Campbell, vp of influencer and social media digital marketing agency EvolveMKD.
• Of the three medical creators Digiday spoke with, all of them stressed that their credibility is their number one priority, especially when posting on social media.