News Summary

• OpenAI's ChatGPT chatbot is beginning to serve up ads.
• It's a potentially huge revenue driver, and it raises questions about privacy, personalization, and bias in its chatbot.
• Only a tiny fraction of the chatbots' responses include ads, but trends have already emerged: tons of software and travel ads, and few for health.
• An OpenAI spokesperson told Business Insider that while it's still early days for the ads effort, the team has been encouraged by signs that ads can be useful yet non-intrusive.