News Summary

• Apple has updated its u.s. trade-in estimates, raising values for most current iPhone, iPad, Mac, and Apple Watch models while reducing several Android offers.
• Apple’s decision to boost values for its own devices while cutting Android offers reflects the company's strategy to make switching from competitors less attractive while encouraging existing customers to stay within its ecosystem.
• The updates come at a time when device manufacturers are working harder to encourage upgrades.
• Trade-in programs have become critical business tools as smartphone upgrade cycles have lengthened and consumers hold onto devices longer.