News Summary

• OpenAI is expanding from early campaigns with major advertisers such as Adobe, Ford, and Target into offerings for smaller companies.
• The push brings OpenAI closer to Meta Platforms and Google, whose ad platforms already offer many of the buying and measurement tools OpenAI is now adding.
• The company is preparing ad formats designed to prompt users to take actions such as making a purchase, booking an appointment, or submitting a contact form.
• The formats are aimed at advertisers who care less about brand awareness and more about measurable outcomes.